Original: New Interactive ‘Insidious’ Promo Dares Fans to Open ‘The Red Door


Horror enthusiasts have been treated to a feast of terrifying franchises and spine-chilling sequels in recent years. With the return of iconic series and legacy continuations, the genre has been thriving on the big screen.

Joining the ranks of these haunting comebacks is the Insidious series with its fifth installment, Insidious: The Red Door. This highly anticipated film features the return of the Lambert family, portrayed by Patrick Wilson, Ty Simpkins, and Rose Byrne, which serves as a major draw for fans. Scheduled for release in July, a new promotional video from Sony and Blumhouse invites fans to open the infamous “Red Door.”

The 40-second promo showcases an interactive pop-up advertisement on Hollywood Blvd in Los Angeles, featuring an enticing Red Door. On the other side of the door lurks Insidious’ notorious “Lipstick-Face Demon,” first introduced in the initial film, ready to terrorize unsuspecting passersby. While the demon initially sought to possess Dalton’s (Simpkins) body for its nefarious purposes, it has now made its way to Hollywood, terrifying helpless bystanders on the street. The video captures the reactions of these unsuspecting individuals, providing a particularly hilarious experience for sadistic horror fans who revel in the misfortune of others.

Original: New Interactive ‘Insidious’ Promo Dares Fans to Open ‘The Red Door

Original: New Interactive ‘Insidious’ Promo Dares Fans to Open ‘The Red Door

But what is The Red Door all about? Set a decade after the events of Chapter 2, Insidious: The Red Door reintroduces Josh (Wilson) and Dalton Lambert, who may have forgotten about the demons from “The Further.” However, this hellish ghostly dimension hasn’t forgotten about them. Led by the Lipstick-Face Demon, The Further slowly seeps back into their lives, infecting them once again. With Dalton now off to college, the demon’s grip on the Lambert family tightens as their dark visions morph into a deadly reality. Adding to the intrigue, this sequel marks Patrick Wilson’s directorial debut, which has generated significant excitement among horror fans. Given Wilson’s extensive experience in the genre, as evidenced by his involvement in franchises like The Conjuring and his roles in smaller horror gems like In the Tall Grass, his directorial vision promises an intriguing addition to the Insidious franchise.

The Red Door has garnered attention for its exceptional marketing campaign, a common trend among major horror films these days. The campaign even included a phone number that fans could call to enter The Further, adding an interactive element to the promotion. With the impending conclusion of the Lambert family’s story, The Red Door shapes up to be a thrilling atmospheric ride that demands to be experienced in theaters, especially considering the iconic imagery associated with the Red Door within The Further.

Insidious 5’ Updates Title, Opening ‘The Red Door’

Insidious: The Red Door is set to release exclusively in theaters on July 7, 2023. Although it marks the final chapter for the Lambert family, the franchise will continue with the spin-off, Thread: An Insidious Tale. As horror fans eagerly await their return to The Further, they can enjoy the devilishly fun Red Door promo, which can be found belowpassersby


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