Jung Kook from BTS is the focal point of Calvin Klein Jeans’ latest Spring 2024 campaign, showcased in a series of captivating behind-the-scenes images at New York City’s iconic Grand Central Station. Captured by Mert Alas and shared exclusively with Billboard, these photos depict Jung Kook exuding charisma and style.
In one shot, he leans casually against a wall, his gaze fixed ahead with a sultry allure, wearing an oversized black shirt unbuttoned to reveal his bare chest and abs, paired with ’90s straight-fit jeans.
In another image, Jung Kook showcases his edgy side, donning a sleek black leather jacket and black jeans, his intense stare capturing attention as a lock of hair falls over his left eye.
The third photo captures him standing at a baby grand piano in the heart of Grand Central, dressed in all black, his focus on the music as he plays with concentration.
Prior to the campaign’s launch, Calvin Klein teased fans with a captivating six-second video on TikTok, featuring Jung Kook dancing exuberantly on an escalator before transitioning to the piano scene.
Named a global brand ambassador for Calvin Klein in March 2023, Jung Kook continues to solidify his status as a global icon, with achievements such as his Billboard Hot 100 No.
1 hit “Seven” joining Spotify’s Billions Club. In celebration, he shared a video indulging in his favorite Korean snacks from Spotify’s commemorative plaque.
Explore Billboard’s exclusive behind-the-scenes glimpse into Jung Kook’s Calvin Klein Jeans campaign below.