Barbie’s opening weekend haul is the biggest of the year so far, dethroning The Super Mario Bros. Movie’s record of $146 million during the Easter weekend. For Warner Bros., Barbie is a much-needed success following the disappointing performance of The Flash a few weeks earlier. Moreover, it marks a strong comeback for Margot Robbie, who had faced setbacks with two previous big-budget film flops, Amsterdam and Babylon. Robbie’s role as both star and co-producer of Barbie sets the stage for a promising new franchise for Warner Bros.
In a parallel universe, the studio would have also released the three-hour biographical epic, Oppenheimer, centered around the life of the theoretical physicist known as the “father of the atomic bomb.” However, due to past conflicts with Warner Bros., Nolan opted to work with Universal instead, and Oppenheimer is enjoying great success in over 3,600 domestic theaters, earning an impressive $33 million on Friday alone and projected to reach $80 million for the weekend. This unexpected surge reaffirms Nolan’s unparalleled ability to attract audiences to theaters.
Both Barbie and Oppenheimer are buoyed by positive reviews, setting the stage for a strong summer performance. Unfortunately, the film Mission: Impossible — Dead Reckoning Part One, starring Tom Cruise, is facing a challenging time, experiencing a sharp drop in box office numbers despite a hefty production cost of $290 million due to pandemic-related challenges.
The fifth-place film, Indiana Jones and the Dial of Destiny, also failed to live up to expectations, falling short of critical acclaim and box office success. Nevertheless, overall business this weekend exceeded $300 million, marking the biggest weekend since 2019, when Avengers: Endgame set record-breaking numbers.
Returning to Barbie’s remarkable success, the satirical comedy based on the popular Mattel toy-line has performed beyond expectations, earning an astounding $155 million in its opening weekend. Greta Gerwig, the director behind Barbie, has achieved a remarkable feat, delivering the biggest opening weekend for a solo female filmmaker, surpassing the previous record set by Patty Jenkins’ Wonder Woman in 2017.
In conclusion, “Barbenheimer” day has proven to be a massive success for the film industry, drawing in huge crowds and generating substantial box office revenue. The achievements of Barbie and Oppenheimer highlight the power of well-crafted films and the enduring allure of theaters for audiences, providing a much-needed boost to the movie industry.